This tutorial provides step by step instruction for configuring Social Networks account on Outlook 2016 and 2013.
Step 1: Click File menu and navigate to Info menu option.
Step 2: In the Account Information screen, click the Account Settings drop down and select Social Network from the list.
Step 3: This should launch the Social Network Accounts window as shown below.
Step 4: For example, if you want to configure your LinkedIn account, then select LinkedIn, enter the user credentials an click the Connect button.
Once successfully authenticated, you should see a connected message next to the LinkedIn account.